{"id":13773,"date":"2020-07-07T09:22:06","date_gmt":"2020-07-07T08:22:06","guid":{"rendered":"https:\/\/www.modix.eu\/modix-eu-test?p=13773"},"modified":"2022-10-14T09:22:41","modified_gmt":"2022-10-14T08:22:41","slug":"la-evolucion-hacia-el-concesionario-digital","status":"publish","type":"post","link":"https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/","title":{"rendered":"La evoluci\u00f3n hacia el concesionario digital"},"content":{"rendered":"<h2 class=\"content-subtitle\">Un nuevo modelo de negocio<\/h2>\n<div class=\"blog-article\">\n<p>Al igual que muchos otros sectores, el de la automoci\u00f3n se enfrenta hoy d\u00eda a un nuevo escenario, en el que los concesionarios deben evolucionar de un modelo de negocio basado en la venta de productos a un modelo mixto de productos y servicios, donde el cliente es quien establece c\u00f3mo se relaciona con las marcas.<\/p>\n<p>Se trata de un mundo cada vez m\u00e1s tecnol\u00f3gico y din\u00e1mico, en el que la flexibilidad y la adaptaci\u00f3n al cambio son cada vez m\u00e1s importantes.<\/p>\n<p>En este proceso de transformaci\u00f3n digital el impacto de internet est\u00e1 siendo brutal. Desde hace ya unos a\u00f1os quien busca un coche no acude directamente a la concesi\u00f3n, sino que primero busca informaci\u00f3n de online. Ello adem\u00e1s de suponer un descenso del tr\u00e1fico en las concesiones, hace imprescindibles elementos en los que antes ni se pensaba. Hoy en d\u00eda un buen posicionamiento web, una web de buena calidad por la que navegar sea una tarea f\u00e1cil y que pueda verse en cualquier dispositivo m\u00f3vil, son elementos de primer orden, que har\u00e1n m\u00e1s posible que finalmente el cliente acuda a nuestras instalaciones. Y est\u00e1 claro que tanto las marcas como los concesionarios deben adaptarse a esta nueva forma de comprar. Ofreciendo nuevos servicios m\u00e1s all\u00e1 de vender coches y realizar su post-venta, ahora que seg\u00fan varios estudios la tendencia de las nuevas generaciones es no considerar al coche como uno de los anhelos principales.<\/p>\n<p>Pero no es s\u00f3lo el uso de nuevas tecnolog\u00edas el reto al que tanto concesionarios como fabricantes deben enfrentarse, tambi\u00e9n deber\u00e1n transformar el negocio frente a la entrada en escena de nuevos competidores como Amazon.<\/p>\n<p>Tambi\u00e9n tendr\u00e1n que ser capaces de analizar y gestionar datos, atraer a los compradores a trav\u00e9s de campa\u00f1as de marketing online mucho m\u00e1s segmentadas, realizar procesos de interacci\u00f3n con sus clientes a trav\u00e9s de webs de modo que cada vez sean m\u00e1s tiendas online en el que el proceso de compra sea cada vez m\u00e1s sencillo.<\/p>\n<p>Se trata de un reto ambicioso en el que las empresas deben adaptarse a la transformaci\u00f3n digital, mediante el uso de nuevas herramientas, y personas preparadas para afrontar este gran nuevo reto.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un nuevo modelo de negocio Al igual que muchos otros sectores, el de la automoci\u00f3n se enfrenta hoy d\u00eda a un nuevo escenario, en el&#8230;<\/p>\n","protected":false},"author":57,"featured_media":13774,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-13773","post","type-post","status-publish","format-standard","has-post-thumbnail","category-e-commerce-venta-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La evoluci\u00f3n hacia el concesionario digital | Modix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La evoluci\u00f3n hacia el concesionario digital | Modix\" \/>\n<meta property=\"og:description\" content=\"Un nuevo modelo de negocio Al igual que muchos otros sectores, el de la automoci\u00f3n se enfrenta hoy d\u00eda a un nuevo escenario, en el...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Modix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ModixInternational\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-07T08:22:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-14T08:22:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.modix.eu\/wp-content\/uploads\/2022\/10\/network-concept.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paisleigh Hagan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ModixINT\" \/>\n<meta name=\"twitter:site\" content=\"@ModixINT\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paisleigh Hagan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/la-evolucion-hacia-el-concesionario-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/la-evolucion-hacia-el-concesionario-digital\\\/\"},\"author\":{\"name\":\"Paisleigh Hagan\",\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/#\\\/schema\\\/person\\\/1303a6f0c3c190caead52d1d07830204\"},\"headline\":\"La evoluci\u00f3n hacia el concesionario digital\",\"datePublished\":\"2020-07-07T08:22:06+00:00\",\"dateModified\":\"2022-10-14T08:22:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/la-evolucion-hacia-el-concesionario-digital\\\/\"},\"wordCount\":405,\"publisher\":{\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/la-evolucion-hacia-el-concesionario-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.modix.eu\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/network-concept.jpeg\",\"articleSection\":[\"E Commerce - Venta Online\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/la-evolucion-hacia-el-concesionario-digital\\\/\",\"url\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/la-evolucion-hacia-el-concesionario-digital\\\/\",\"name\":\"La evoluci\u00f3n hacia el concesionario digital | Modix\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/la-evolucion-hacia-el-concesionario-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/la-evolucion-hacia-el-concesionario-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.modix.eu\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/network-concept.jpeg\",\"datePublished\":\"2020-07-07T08:22:06+00:00\",\"dateModified\":\"2022-10-14T08:22:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/la-evolucion-hacia-el-concesionario-digital\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.modix.eu\\\/es\\\/la-evolucion-hacia-el-concesionario-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/la-evolucion-hacia-el-concesionario-digital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.modix.eu\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/network-concept.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.modix.eu\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/network-concept.jpeg\",\"width\":2560,\"height\":1475},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/la-evolucion-hacia-el-concesionario-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La evoluci\u00f3n hacia el concesionario digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/\",\"name\":\"Modix\",\"description\":\"Automotive Digital Retailing.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/#organization\",\"name\":\"Modix\",\"url\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.modix.eu\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Modix-Logo-dark.png\",\"contentUrl\":\"https:\\\/\\\/www.modix.eu\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Modix-Logo-dark.png\",\"width\":562,\"height\":167,\"caption\":\"Modix\"},\"image\":{\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ModixInternational\\\/\",\"https:\\\/\\\/x.com\\\/ModixINT\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/#\\\/schema\\\/person\\\/1303a6f0c3c190caead52d1d07830204\",\"name\":\"Paisleigh Hagan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b03fd3ac99114b4f8dddd34f9d800fe0bb04cf8759cad8f708accf55578d820d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b03fd3ac99114b4f8dddd34f9d800fe0bb04cf8759cad8f708accf55578d820d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b03fd3ac99114b4f8dddd34f9d800fe0bb04cf8759cad8f708accf55578d820d?s=96&d=mm&r=g\",\"caption\":\"Paisleigh Hagan\"},\"url\":\"https:\\\/\\\/www.modix.eu\\\/es\\\/author\\\/paisleigh\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La evoluci\u00f3n hacia el concesionario digital | Modix","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/","og_locale":"es_ES","og_type":"article","og_title":"La evoluci\u00f3n hacia el concesionario digital | Modix","og_description":"Un nuevo modelo de negocio Al igual que muchos otros sectores, el de la automoci\u00f3n se enfrenta hoy d\u00eda a un nuevo escenario, en el...","og_url":"https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/","og_site_name":"Modix","article_publisher":"https:\/\/www.facebook.com\/ModixInternational\/","article_published_time":"2020-07-07T08:22:06+00:00","article_modified_time":"2022-10-14T08:22:41+00:00","og_image":[{"width":2560,"height":1475,"url":"https:\/\/www.modix.eu\/wp-content\/uploads\/2022\/10\/network-concept.jpeg","type":"image\/jpeg"}],"author":"Paisleigh Hagan","twitter_card":"summary_large_image","twitter_creator":"@ModixINT","twitter_site":"@ModixINT","twitter_misc":{"Escrito por":"Paisleigh Hagan","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/#article","isPartOf":{"@id":"https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/"},"author":{"name":"Paisleigh Hagan","@id":"https:\/\/www.modix.eu\/es\/#\/schema\/person\/1303a6f0c3c190caead52d1d07830204"},"headline":"La evoluci\u00f3n hacia el concesionario digital","datePublished":"2020-07-07T08:22:06+00:00","dateModified":"2022-10-14T08:22:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/"},"wordCount":405,"publisher":{"@id":"https:\/\/www.modix.eu\/es\/#organization"},"image":{"@id":"https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.modix.eu\/wp-content\/uploads\/2022\/10\/network-concept.jpeg","articleSection":["E Commerce - Venta Online"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/","url":"https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/","name":"La evoluci\u00f3n hacia el concesionario digital | Modix","isPartOf":{"@id":"https:\/\/www.modix.eu\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/#primaryimage"},"image":{"@id":"https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.modix.eu\/wp-content\/uploads\/2022\/10\/network-concept.jpeg","datePublished":"2020-07-07T08:22:06+00:00","dateModified":"2022-10-14T08:22:41+00:00","breadcrumb":{"@id":"https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/#primaryimage","url":"https:\/\/www.modix.eu\/wp-content\/uploads\/2022\/10\/network-concept.jpeg","contentUrl":"https:\/\/www.modix.eu\/wp-content\/uploads\/2022\/10\/network-concept.jpeg","width":2560,"height":1475},{"@type":"BreadcrumbList","@id":"https:\/\/www.modix.eu\/es\/la-evolucion-hacia-el-concesionario-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.modix.eu\/es\/"},{"@type":"ListItem","position":2,"name":"La evoluci\u00f3n hacia el concesionario digital"}]},{"@type":"WebSite","@id":"https:\/\/www.modix.eu\/es\/#website","url":"https:\/\/www.modix.eu\/es\/","name":"Modix","description":"Automotive Digital Retailing.","publisher":{"@id":"https:\/\/www.modix.eu\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.modix.eu\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.modix.eu\/es\/#organization","name":"Modix","url":"https:\/\/www.modix.eu\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.modix.eu\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.modix.eu\/wp-content\/uploads\/2020\/04\/Modix-Logo-dark.png","contentUrl":"https:\/\/www.modix.eu\/wp-content\/uploads\/2020\/04\/Modix-Logo-dark.png","width":562,"height":167,"caption":"Modix"},"image":{"@id":"https:\/\/www.modix.eu\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ModixInternational\/","https:\/\/x.com\/ModixINT"]},{"@type":"Person","@id":"https:\/\/www.modix.eu\/es\/#\/schema\/person\/1303a6f0c3c190caead52d1d07830204","name":"Paisleigh Hagan","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/b03fd3ac99114b4f8dddd34f9d800fe0bb04cf8759cad8f708accf55578d820d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b03fd3ac99114b4f8dddd34f9d800fe0bb04cf8759cad8f708accf55578d820d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b03fd3ac99114b4f8dddd34f9d800fe0bb04cf8759cad8f708accf55578d820d?s=96&d=mm&r=g","caption":"Paisleigh Hagan"},"url":"https:\/\/www.modix.eu\/es\/author\/paisleigh\/"}]}},"_links":{"self":[{"href":"https:\/\/www.modix.eu\/es\/wp-json\/wp\/v2\/posts\/13773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.modix.eu\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.modix.eu\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.modix.eu\/es\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www.modix.eu\/es\/wp-json\/wp\/v2\/comments?post=13773"}],"version-history":[{"count":0,"href":"https:\/\/www.modix.eu\/es\/wp-json\/wp\/v2\/posts\/13773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.modix.eu\/es\/wp-json\/wp\/v2\/media\/13774"}],"wp:attachment":[{"href":"https:\/\/www.modix.eu\/es\/wp-json\/wp\/v2\/media?parent=13773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.modix.eu\/es\/wp-json\/wp\/v2\/categories?post=13773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.modix.eu\/es\/wp-json\/wp\/v2\/tags?post=13773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}