{"id":13780,"date":"2020-07-06T09:27:02","date_gmt":"2020-07-06T08:27:02","guid":{"rendered":"https:\/\/www.modix.eu\/modix-eu-test?p=13780"},"modified":"2022-10-14T09:28:11","modified_gmt":"2022-10-14T08:28:11","slug":"que-es-exactamente-un-lead","status":"publish","type":"post","link":"https:\/\/www.modix.eu\/es\/que-es-exactamente-un-lead\/","title":{"rendered":"\u00bfQu\u00e9 es exactamente un lead?"},"content":{"rendered":"

\u00bfQu\u00e9 es exactamente un lead?<\/strong><\/p>\n

Si busca en Google \u00ab\u00bfQu\u00e9 es un lead?\u201d encontrar\u00e1 m\u00e1s de 1,6 billones de resultados. Demasiada informaci\u00f3n. Pero no se preocupe, con m\u00e1s de 17 a\u00f1os en la industria automotriz digital, Modix puede ayudarle a entender la diferencia entre un \u00ablead\u00bb y un \u00abcliente\u00bb. Esto es importante debido a que ambos, leads y clientes, tienen la misma importancia en su estrategia digital global. Con actividades de marketing ejecutadas cuidadosamente, podr\u00e1 atraer a un gran volumen de clientes potenciales y clientes de calidad.<\/p>\n

Entonces, \u00bfqu\u00e9 es un \u00ablead\u00bb? \u00bfQu\u00e9 es un \u00abcliente\u00bb y por qu\u00e9 es importante entender?<\/strong><\/p>\n

Un lead es el primer punto de contacto entre un concesionario y un cliente potencial. Es una pieza de informaci\u00f3n (datos) que un cliente ha proporcionado y que permite a un concesionario tomar medidas tales como realizar un seguimiento por correo electr\u00f3nico o una llamada telef\u00f3nica. Un lead es el resultado directo de una actividad de marketing, como un banner online, publicidad de b\u00fasqueda de pago, bolet\u00edn informativo, evento o correo.<\/p>\n

Un cliente potencial es una persona identificable que cre\u00f3 una conexi\u00f3n con su negocio a trav\u00e9s de un lead como resultado de una actividad de marketing. Debido a que hay datos asociados con esta persona, su equipo de ventas ahora puede responder directamente y ofrecer servicios.<\/p>\n

Un cliente es una persona que recibe sus productos o servicios y ya ha establecido contacto con su negocio.<\/p>\n

Los leads que identifican a un cliente potencial para el negocio son el primer paso en el proceso de ventas. Por lo tanto, el objetivo del negocio es obtener la informaci\u00f3n que permite una acci\u00f3n de seguimiento de tantas personas como sea posible:<\/p>\n

Comercializaci\u00f3n> Leads | Clientes> Ventas<\/p>\n

\u00bfC\u00f3mo generar m\u00e1s clientes potenciales?<\/strong><\/p>\n

El 88% de los compradores potenciales de coches comienzan la compra investigando su pr\u00f3ximo veh\u00edculo online *. Esto significa que su presencia digital es m\u00e1s importante que nunca cuando se trata de permitir a las personas encontrar su concesionario. Cuanta m\u00e1s gente atraiga a su sitio(s) web, m\u00e1s leads puede generar.<\/p>\n

Anuncios de pago en la red de b\u00fasqueda, banners online, campa\u00f1as de correo electr\u00f3nico y publicaciones en sitios web de l\u00edderes en la industria son las principales actividades de marketing que permiten a los compradores potenciales de autom\u00f3viles convertirse en potenciales clientes. Estas actividades de marketing digital son algunas de las formas m\u00e1s eficientes y efectivas para generar m\u00e1s clientes potenciales para su negocio:<\/p>\n

Marketing y ventas van de la mano = m\u00e1s leads > m\u00e1s clientes<\/strong><\/p>\n

La generaci\u00f3n de leads y asegurarse de que los leads se convierten en clientes es el resultado de la colaboraci\u00f3n entre los equipos de marketing y ventas.<\/p>\n

El equipo de marketing es el responsable de la ejecuci\u00f3n de las actividades que dan a los compradores potenciales de autom\u00f3viles la oportunidad de conectar con el concesionario. Esto podr\u00eda ser con banners online o una campa\u00f1a de mailing que dan a un comprador potencial la posibilidad de hacer clic en el e introducir su informaci\u00f3n.<\/p>\n

El equipo de ventas ahora tiene los datos necesarios para identificar a una persona y el veh\u00edculo o servicio que les interesa. Esto permite una acci\u00f3n de seguimiento que convierte un lead en un cliente. Esta acci\u00f3n de seguimiento lleva al cliente al concesionario donde el proceso de compra puede continuar y resultar en una venta. \u00a1\u00c9xito!<\/p>\n

Hoy, la estrategia de marketing digital es m\u00e1s importante que nunca cuando se trata de atraer a clientes potenciales de alta calidad que son el primer paso en el proceso de venta de veh\u00edculos.<\/p>\n

As\u00f3ciese con Modix para generar leads altamente calificados:<\/p>\n

La plataforma de publicidad Modix AdBox genera autom\u00e1ticamente anuncios basados en su inventario actual, conectando a compradores potenciales con el concesionario en el momento exacto en que est\u00e1n buscando online. La creaci\u00f3n de anuncios de alta calidad basados en el inventario actual del concesionario da como resultado un tr\u00e1fico de calidad y un bajo costo por clic.<\/p>\n

*Cox Automotive a trav\u00e9s de IGH Automotive Study<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfQu\u00e9 es exactamente un lead? Si busca en Google \u00ab\u00bfQu\u00e9 es un lead?\u201d encontrar\u00e1 m\u00e1s de 1,6 billones de resultados. Demasiada informaci\u00f3n. Pero no se…<\/p>\n","protected":false},"author":57,"featured_media":13781,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-13780","post","type-post","status-publish","format-standard","has-post-thumbnail","category-publicidad-digital"],"yoast_head":"\n\u00bfQu\u00e9 es exactamente un lead? | Modix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modix.eu\/es\/que-es-exactamente-un-lead\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es exactamente un lead? | Modix\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es exactamente un lead? 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