{"id":16945,"date":"2023-08-03T10:23:31","date_gmt":"2023-08-03T09:23:31","guid":{"rendered":"https:\/\/www.modix.eu\/?p=16945"},"modified":"2023-08-03T13:42:29","modified_gmt":"2023-08-03T12:42:29","slug":"la-route-vers-le-succes-limpact-dune-gestion-des-donnees-efficace-sur-les-concessions","status":"publish","type":"post","link":"https:\/\/www.modix.eu\/fr\/la-route-vers-le-succes-limpact-dune-gestion-des-donnees-efficace-sur-les-concessions\/","title":{"rendered":"La route vers le succ\u00e8s : l\u2019impact d\u2019une gestion des donn\u00e9es efficace sur les concessions"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column_text]La gestion des donn\u00e9es est un \u00e9l\u00e9ment crucial pour toute entreprise et les concessions ne font pas exception. Selon notre sondage r\u00e9cent sur LinkedIn, 36\u00a0% consid\u00e8rent la gestion des donn\u00e9es comme l\u2019un des d\u00e9fis les plus importants dans la num\u00e9risation des concessions. Bien que ce sondage ne soit pas repr\u00e9sentatif de tout le r\u00e9seau des concessionnaires, ce r\u00e9sultat n\u2019est pas surprenant. Dans l\u2019\u00e2ge num\u00e9rique d\u2019aujourd\u2019hui, les donn\u00e9es sont plus abondantes que jamais et il est essentiel de les g\u00e9rer et les analyser avec efficacit\u00e9 pour rester \u00e0 la t\u00eate de la concurrence.<\/p>\n<p>D\u2019o\u00f9 la grande question\u00a0: comment la gestion des donn\u00e9es impacte-elle votre succ\u00e8s et comment pouvez-vous utiliser toutes vos donn\u00e9es de mani\u00e8re productive et efficace\u00a0?<\/p>\n<p><strong>Une exp\u00e9rience client am\u00e9lior\u00e9e<\/strong><\/p>\n<p>L\u2019un des moyens les plus importants d\u2019avoir un impact sur votre succ\u00e8s commercial est d\u2019am\u00e9liorer l\u2019exp\u00e9rience client. En rassemblant et comprenant les donn\u00e9es client, les concessions en apprennent plus sur leurs pr\u00e9f\u00e9rences, leurs comportements et leurs besoins. Ces informations vous permettent de personnaliser le processus de vente et de cr\u00e9er une exp\u00e9rience en ligne optimis\u00e9e.<\/p>\n<p>D\u2019apr\u00e8s un rapport r\u00e9cent du digital retail Cox Automotive, les acheteurs de voitures d\u2019occasion sont exigeants dans leurs attentes concernant l\u2019exp\u00e9rience num\u00e9rique des <a href=\"https:\/\/www.modix.eu\/fr\/sites-web\/\" target=\"_blank\" rel=\"noopener\">sites web des concessionnaires<\/a>.<\/p>\n<ul>\n<li><strong>75 %*<\/strong> des consommateurs disent qu\u2019un site web de qualit\u00e9 influence leur d\u00e9cision d\u2019achat.<\/li>\n<li><strong>47 %*<\/strong> des concessionnaires d\u00e9clarent que la demande de services et de ressources en ligne a augment\u00e9 au cours de la derni\u00e8re ann\u00e9e<\/li>\n<li><strong>29 %*<\/strong> des consommateurs s&rsquo;attendent \u00e0 pouvoir effectuer un achat en ligne<\/li>\n<li><strong>83 %*<\/strong> des r\u00e9pondants ont investi dans leurs sites web au cours de l&rsquo;ann\u00e9e 2022<\/li>\n<\/ul>\n<p>En utilisant une gestion des donn\u00e9es intelligente, vous pourrez r\u00e9pondre aux demandes uniques de vos clients. Offrir une approche omnicanale et des outils num\u00e9riques vari\u00e9s les aidera dans leur recherche et leur prise de d\u00e9cision.<\/p>\n<p><strong>Une hausse des ventes<\/strong><\/p>\n<p>Une gestion des donn\u00e9es efficace peut \u00e9galement vous aider \u00e0 augmenter vos ventes. Gr\u00e2ce \u00e0 l\u2019analyse des donn\u00e9es de ventes, les concessions peuvent identifier les voitures vendent le mieux et ajuster leur stock en cons\u00e9quence. Cela permet d\u2019\u00e9viter de surstocker des mod\u00e8les peu vendus et assure que les mod\u00e8les populaires restent disponibles. Les donn\u00e9es permettent en outre d\u2019identifier les clients potentiels ayant le plus de chances d\u2019effectuer un achat et de cr\u00e9er des campagnes marketing personnalis\u00e9es.<\/p>\n<p>Pour les assister dans ce processus, les concessions peuvent int\u00e9grer des outils num\u00e9riques ayant fait leurs preuves tels que <a href=\"https:\/\/www.modix.eu\/fr\/digital-retail\/live-chat\/\" target=\"_blank\" rel=\"noopener\">Live Chat<\/a> ou une fonction de <a href=\"https:\/\/www.modix.eu\/fr\/digital-retail\/reservez\/\" target=\"_blank\" rel=\"noopener\">r\u00e9servation en ligne<\/a> \u00e0 leur site web pour inciter le consommateur \u00e0 acheter un v\u00e9hicule en ligne. Des solutions d\u2019\u00e9valuation et de valeur au financement et <a href=\"https:\/\/www.modix.eu\/fr\/digital-retail\/\" target=\"_blank\" rel=\"noopener\">outils d\u2019achat<\/a>\u00a0: tout est possible.<\/p>\n<p><strong>Des \u00e9conomies en co\u00fbts<\/strong><\/p>\n<p>La gestion des donn\u00e9es permet \u00e9galement aux concessions de faire des \u00e9conomies en r\u00e9duisant les d\u00e9penses non n\u00e9cessaires. En analysant les donn\u00e9es de vos d\u00e9penses en publicit\u00e9 et marketing par exemple, ils peuvent identifier des points, tels que des d\u00e9penses excessives, les ajuster en cons\u00e9quence. Les donn\u00e9es les aident aussi \u00e0 reconna\u00eetre les points peu efficaces dans leurs processus et effectuer des modifications pour r\u00e9duire leurs co\u00fbts.<\/p>\n<p>Une solution de <a href=\"https:\/\/www.modix.eu\/fr\/gestionnaire-de-vehicules\/\" target=\"_blank\" rel=\"noopener\">gestion de v\u00e9hicules<\/a> stocke et organise les donn\u00e9es, facilitant ainsi le partage avec diff\u00e9rents membres de l\u2019\u00e9quipe, et sa mise en place co\u00fbte moins cher que l\u2019utilisation de plusieurs syst\u00e8mes. Elle permet d\u2019optimiser les performances de votre stock, d\u2019analyser le stock et d\u2019envoyer facilement vos listes de v\u00e9hicules vers et depuis des sites web tiers.<\/p>\n<p><strong>Une efficacit\u00e9 op\u00e9rationnelle am\u00e9lior\u00e9e<\/strong><\/p>\n<p>Enfin, une gestion efficace des donn\u00e9es am\u00e9liore l\u2019efficacit\u00e9 op\u00e9rationnelle. En rassemblant et analysant les donn\u00e9es de processus tels que la gestion de stock et les performances de ventes, vous pouvez identifier des points o\u00f9 vous pouvez optimiser vos op\u00e9rations et augmenter votre productivit\u00e9, ce qui m\u00e8ne \u00e0 une plus grande efficacit\u00e9 et plus de profits.<\/p>\n<p>Environ la moiti\u00e9 des transactions de voiture neuves ou d\u2019occasion implique un remplacement de pi\u00e8ce, et pr\u00e8s d\u2019un tiers des ventes potentielles \u00e9chouent en raison d\u2019un d\u00e9saccord sur la valeur. 63 %* des consommateurs s\u2019attendent \u00e0 pouvoir obtenir une valorisation de remplacement de pi\u00e8ces sur le site web du concessionnaire. Connecter les processus num\u00e9riques et physiques du remplacement de pi\u00e8ces peut aider les concessions \u00e0 \u00e9viter les d\u00e9saccords sur la valeur et les r\u00e9p\u00e9titions tr\u00e8s frustrantes et inefficaces.<\/p>\n<p>Le d\u00e9sir d\u2019une exp\u00e9rience simple et coh\u00e9rente est universel. Personne n\u2019aime r\u00e9p\u00e9ter des processus, que ce soient les consommateurs ou les concessionnaires. 94\u00a0%* des acheteurs de voitures disent attendre des interactions avec une concession d\u2019\u00eatre simples et coh\u00e9rentes, et la plupart des concessionnaires sont d\u00e9j\u00e0 en train d\u2019am\u00e9liorer leur exp\u00e9rience en ligne pour eux.<\/p>\n<p>Avec une gestion et une compr\u00e9hension des donn\u00e9es efficaces, les concessions am\u00e9lioreront l\u2019exp\u00e9rience client, auront plus de ventes, \u00e9conomiseront et optimiseront leur efficacit\u00e9 op\u00e9rationnelle. Avec l\u2019abondance de donn\u00e9es disponibles aujourd\u2019hui, il est d\u2019autant plus important de prioriser la gestion des donn\u00e9es pour num\u00e9riser votre entreprise.<\/p>\n<p><strong>*Source\u00a0: <\/strong><a href=\"https:\/\/www.coxautoinc.eu\/digital-retail-report\/\" target=\"_blank\" rel=\"noopener\">\u00ab\u00a0Are car dealers really set up for an omnichannel future? Consumer and dealer research findings.\u00a0\u00bb<\/a> (\u00ab\u00a0Les concessionnaires sont-ils par\u00e9s \u00e0 un avenir omnicanal\u00a0? R\u00e9sultats des recherches sur les consommateurs et les concessionnaires\u00a0\u00bb, Cox Automotive, mars\u00a02023[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbcenter\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][nectar_btn size=\u00a0\u00bblarge\u00a0\u00bb open_new_tab=\u00a0\u00bbtrue\u00a0\u00bb button_style=\u00a0\u00bbregular\u00a0\u00bb button_color_2=\u00a0\u00bbAccent-Color\u00a0\u00bb icon_family=\u00a0\u00bbnone\u00a0\u00bb text=\u00a0\u00bbVous avez des questions ? Appelez-nous !\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.modix.eu\/fr\/contact\/\u00a0\u00bb][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column_text]<em><strong>Saviez-vous que&#8230;<\/strong><\/em><\/p>\n<p>49 % des consommateurs reconnaissent avoir fait davantage d&rsquo;achats en ligne au cours de l&rsquo;ann\u00e9e \u00e9coul\u00e9e. Par rapport \u00e0 la p\u00e9riode pr\u00e9-COVID, les ventes de voitures en ligne ont augment\u00e9 de 645 % en 2020. Les acheteurs de voitures s&rsquo;attendent d\u00e9sormais \u00e0 une interaction num\u00e9rique avec le canal de vente, mais en m\u00eame temps, ils \u00e9prouvent un manque de confiance en ligne. Vous souhaitez savoir comment surmonter cette incertitude ? Alors lisez notre prochain <a href=\"https:\/\/www.modix.eu\/fr\/how-to-enhance-the-online-experience-for-car-buyers\/\" target=\"_blank\" rel=\"noopener\">article de blog<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb&#8230;<\/p>\n","protected":false},"author":57,"featured_media":15937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[],"class_list":["post-16945","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Donn\u00e9es performantes pour les concessionnaires automobiles I Modix<\/title>\n<meta name=\"description\" content=\"Conseils pour optimiser la gestion des donn\u00e9es dans les concessions automobiles en recueillant et en comprenant les donn\u00e9es des clients. 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