{"id":13557,"date":"2022-10-10T14:31:37","date_gmt":"2022-10-10T13:31:37","guid":{"rendered":"https:\/\/www.modix.eu\/modix-eu-test-?p=13557"},"modified":"2022-10-10T14:34:48","modified_gmt":"2022-10-10T13:34:48","slug":"50-meer-aanvragen-voor-uw-voertuigen-adbox-search-en-adbox-facebook-retargeting-een-sales-booster-voor-uw-voertuigvoorraad","status":"publish","type":"post","link":"https:\/\/www.modix.eu\/nl\/50-meer-aanvragen-voor-uw-voertuigen-adbox-search-en-adbox-facebook-retargeting-een-sales-booster-voor-uw-voertuigvoorraad\/","title":{"rendered":"50% meer aanvragen voor uw voertuigen! AdBox Search en AdBox Facebook Retargeting \u2013 een Sales Booster voor uw voertuigvoorraad"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]Een interne analyse van \u00e9\u00e9n van onze klanten toont duidelijk de prestaties en meerwaarde van onze digitale advertentieoplossingen aan.<\/p>\n<p><strong>Over Hedin Automotive<\/strong><\/p>\n<p>Hedin Automotive is met 15 vestigingen de grootste Mercedes-Benz dealer van Belgi\u00eb.<\/p>\n<p><strong>Doelstelling<\/strong><\/p>\n<p>Hun doel was om meer verkeer en meer gekwalificeerde leads naar hun <a href=\"https:\/\/www.hedinautomotive.com\/\" target=\"_blank\" rel=\"noopener\">website<\/a> te leiden.<\/p>\n<p><strong>Campagnelancering met AdBox Search en AdBox Facebook Retargeting.<\/strong><\/p>\n<p>In september 2019 lanceerden we een AdBox Search-campagne voor Hedin Automotive.<\/p>\n<p>Modix AdBox Search heeft toegang tot de huidige voertuigvoorraad en plaatst op basis hiervan dynamisch Google-advertenties, perfect afgestemd op de zoekopdracht van de klant.<\/p>\n<p>Omdat echter niet alle bezoekers direct een gewenste actie op de website uitvoeren, zoals bellen of contact opnemen met dealers, heeft Hedin Automotive ook AdBox Facebook Retargeting gebruikt om gebruikers die hun voertuigen al op de website hebben bekeken te targeten. Zo worden bezoekers met een grotere koopintentie terug geleid naar de de voertuigdetailpagina van de website.<\/p>\n<p><strong>Resultaten<\/strong><\/p>\n<ul>\n<li><strong>136%<\/strong> jaar-op-jaar stijging van maandelijkse websiteweergaven<\/li>\n<li><strong>50%<\/strong> van alle conversies* met een cost per lead (CPL) van slechts \u20ac2,18.<\/li>\n<li><strong>6%<\/strong> toename in websiteverkeer dankzij AdBox Facebook Retargeting. Door de hoge hitrate van de advertenties bleef ook de cost per click (ook wel CPC genoemd) erg laag: namelijk \u20ac0,04.<\/li>\n<\/ul>\n<p><strong>Onze oplossingen<\/strong><\/p>\n<p><a href=\"https:\/\/www.modix.be\/digitale-reclame\/adbox-search\/\" target=\"_blank\" rel=\"noopener\">Modix AdBox Search<\/a> stimuleert het genereren van hoogwaardige leads door uw voertuigvoorraad op Google zoekresultaten weer te geven, met behulp van pay-per-click-advertenties en 24\/7 automatisch bieden op elk voertuig.<\/p>\n<p><a href=\"https:\/\/www.modix.be\/digitale-reclame\/facebook-retargeting\/\" target=\"_blank\" rel=\"noopener\">Modix AdBox Facebook Retargeting<\/a> geeft advertenties weer aan potenti\u00eble autokopers die eerder met de voertuigen op uw website hebben gewerkt, voordat ze verder gingen met het kopen van een auto. Met een publiek van ongeveer 2 miljard mensen biedt Facebook een geweldig platform aan om consumenten aan te moedigen uw website opnieuw te bezoeken met een hogere koopintentie.<\/p>\n<p>Consumenten die uw merk kennen, hebben 70% meer kans om te converteren. U kunt dus de ROI van het advertentiebudget maximaliseren door ze opnieuw te targeten.<\/p>\n<p>Arthur Lauwers, Strategic Marketing bij Hedin Automotive zegt:<\/p>\n<p>\u201c<em>Dankzij de Modix Adbox campagne konden we met\u00a0Hedin Automotive\u00a0snel en effici\u00ebnt een dubbel doel bereiken:<\/em><br \/>\n<em>Niet alleen een sterke groei van ons aantal websitebezoeken, maar ook duidelijk meer naamsbekendheid voor onze 15 vestigingen.\u00a0<\/em><br \/>\n<em>Met andere woorden: Een sterkere reputatie \u00e9n meer leads in \u00e9\u00e9n klap.\u201d<\/em><\/p>\n<p><strong>Wenst u ook meer voertuigaanvragen?<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_btn size=&#8221;large&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Vraag het hier eenvoudig aan.&#8221; url=&#8221;\/contact\/&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]*Een conversie telt een specifieke gebruikersactie op een website die als een lead kan worden geteld, bijv. een dealer bellen, contact opnemen via een formulier of een proefrit aanvragen.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; 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